Branding a traditional Arabic fashion label

Buksha, in Arabic means a sack or a pouch tied from the top.

The concept for this fashion brand was named and derived from this very traditional word.
Bespoke Arabic Font and Pattern was created for branding this entire campaign using bold and bright colours on uncoated textured stock / craft paper.

It's small home run business in Qatar, operated through social network for sales.

Instagram: Buksha_Trade
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